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The Rise of Malls in 2024: Why They’re Here to Stay

Writer's picture: Chris DonaldChris Donald

The Evolution of Malls


Malls have been part of our retail culture for decades. However, over the past few years, their popularity and relevance have been questioned. The COVID-19 pandemic accelerated the shift towards online shopping, leading to the closure of many iconic retailers like Sears, JCPenney, and Macy's. This seemed like the final nail in the coffin for many malls.


Why Malls Are Still Relevant


Despite the challenges, malls are not going extinct. Instead, they are undergoing a significant transformation. One of the key reasons for their resilience is their ability to adapt. Many malls have shifted their focus from traditional brick-and-mortar retailers to more experiential and service-based businesses.


Experiential Retailing


Experiential retailing is about creating an experience for customers rather than just selling them products. Malls are incorporating entertainment options like cinemas, virtual reality experiences, and even health centers. These additions make the mall visit more than just a shopping trip; it becomes a day out.


Entertainment and Leisure


Entertainment is playing a crucial role in the resurgence of malls. Think about it: in the era of streaming services, people are still looking for social spaces where they can interact with others. Malls are becoming those social hubs, offering a variety of activities such as escape rooms, arcade games, and dining options with live music performances.


Key Players in the Mall Industry


Let's take a look at some of the major players in the mall industry who are driving this resurgence.


Simon Property Group (SPG)


Simon Property Group is the largest publicly traded mall REIT, boasting a market cap of $47.6 billion. They own or have an ownership interest in over 195 properties across the U.S., including top-tier shopping, entertainment, and dining destinations. Their diverse portfolio includes shopping malls, The Mills, Premium Outlets, and Lifestyle Centers.


Macerich (MAC)


Macerich is another significant player in the mall industry with a market cap of approximately $3.21 billion. They own interests in 43 regional malls, 3 power shopping centers, and one property undergoing redevelopment. Under new leadership, MAC is focusing on its portfolio assets and aiming for a low-to-mid 6.0x target leverage ratio.


Tanger (SKT)


Tanger is a leading owner and operator of open-air outlet centers in the U.S. and Canada. Their portfolio consists of 38 outlet centers, one managed center, and one lifestyle center, totaling more than 15 million SF across 20 U.S. states and Canada. They target properties located in fast-growing markets near tourist destinations.


Challenges and Opportunities


Despite the excitement around malls, there are several challenges that need to be addressed.


Decline of Low-End Consumers


One of the significant challenges is that low-end consumers are curbing their spending. This trend has been evident in recent earnings reports, with companies like Target struggling due to higher prices compared to competitors like Walmart. Grocery stores like Walmart have been thriving as they offer affordable options, drawing in customers who are looking for value.


Technological Advancements


Another challenge is the rise of digital technologies. E-commerce continues to grow at an unprecedented rate, often making physical stores seem less attractive. However, malls are adapting by integrating technology into their operations. For example, some malls now offer self-checkout options or have incorporated augmented reality experiences into their stores.


The Future of Malls


So what does the future hold for these physical retail spaces?


Sustainability and Eco-Friendliness


Malls are now focusing on sustainability and eco-friendliness. From using renewable energy sources to implementing recycling programs, malls are adopting environmentally friendly practices that appeal to socially conscious consumers.


Innovative Retail Models


The traditional retail model is evolving. Malls are experimenting with innovative retail models such as pop-up stores and subscription boxes. These new formats allow brands to test new products and engage with customers in unique ways.



FAQs


1. What are the major challenges facing the mall industry today?

    The decline of low-end consumers and the rise of e-commerce are significant challenges. Additionally, malls need to adapt to technological advancements and focus on sustainability.


2. Who are the key players in the mall industry?

    Key players include Simon Property Group (SPG), Macerich (MAC), and Tanger (SKT).


3. How are malls adapting to changing consumer behaviors?

    Malls are adapting by focusing on experiential retailing, incorporating entertainment options, and integrating technology into their operations.


4. Can malls survive the rise of e-commerce?

    Yes, malls can survive by evolving their business models. They are incorporating experiential elements, sustainability practices, and innovative retail models.


5. What role do REITs play in the current mall landscape?

    Real Estate Investment Trusts (REITs) like Simon Property Group and Macerich own and manage large portfolios of retail properties, providing stability and investment opportunities.


Data Points


  • Simon Property Group's Market Cap: $47.6 billion.

  • Macerich's Market Cap: Approximately $3.21 billion.

  • Tanger's Market Cap: Approximately $2.98 billion.

  • Number of Properties owned or controlled by SPG: Over 195 properties across the U.S..

  • Number of Outlet Centers owned by Tanger: 38 outlet centers in the U.S. and Canada.


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